Monthly dataset · 2026-07-18

UK Scam Guidance Visibility Report — July 2026

An original monthly snapshot of how UK scam guidance is discovered in Google Search and cited across Microsoft Copilot, Bing AI answers and selected partners.

Read this first: This dataset measures visibility for beatthescam.com. It does not estimate how many scams occurred, how much money was lost, or population-level search demand.
11,481Bing AI citations
52.9average cited pages per returned day
549Google impressions
0.55%Google click-through rate

What the snapshot shows

Between 2026-06-18 and 2026-07-16, Bing recorded 11,481 citations across 97 Beat the Scam pages. Its export returned 29 days and 118 sampled grounding queries.

Google’s separate final-data window runs from 2026-06-19 to 2026-07-16: 549 impressions, 3 clicks, 0.55% CTR and an average position of 50.7. Source periods differ because the platforms expose complete data on different schedules.

Google signalCurrent 28 daysPrevious 28 daysChange
Impressions549555-1.1%
Clicks33+0.0%
CTR0.55%0.54%+0.01 pp
Average position50.736.5+14.2

Both Google periods end before the 18 July editorial release. They are the baseline for future comparisons, not evidence of a post-release effect.

Daily Bing AI citations Daily citations from 2026-06-18 to 2026-07-16; the highest daily count was 856. 2026-06-18 2026-07-16 Peak 856
Daily Bing AI citations in the exported period. Platform counts can be revised; this is a dated snapshot.

Most-cited pages

Sampled grounding queries

Bing describes these as a sample of the queries used to ground AI answers. Citation share is the share Bing reports for the site on that sampled query; it is not conventional search rank.

Grounding queryIntentCitationsCitation share
tv licence scam email reportingInformational41347.31%
tv licence scamInformational31128.72%
how to spot work from home scams ukLearn and Solve13236.67%
santander scam emailInformational13240.00%
tv licensing scam emailInformational13256.90%
bt scam callsInformational12624.51%
is viagogo safe to buy ticketsResearch1187.83%
tv licence scams ukInformational11738.11%
tv licensing scam emails ukInformational10648.62%
tv licence email address ukInformational10249.51%
nationwide fraudInformational10219.65%
tvlicensing co uk renewCommercial9615.58%
tv licensing phishing email reportingLearn and Solve8745.55%
Indeed job platform scamsInformational8611.65%
tv licensing scamInformational8524.43%

Google focus-page baseline

These are the pages named before the 18 July editorial release. They create a pre-change baseline for later seven- and 28-day comparisons.

PageImpr. currentImpr. previousChangeClicks currentCTR currentCTR previousPosition current
/guides/dpd-delivery-scam-text/458+462.5%00.00%0.00%49.8
/guides/bank-text-codes-not-arriving/69-33.3%00.00%0.00%16.8
/guides/halifax-bank-scam-text-uk/4115+173.3%00.00%0.00%63.1
/guides/nhs-appointment-scam-text-uk/3035-14.3%00.00%2.86%10.9
/guides/dvla-vehicle-tax-text-scam/12-50.0%00.00%0.00%31.0
/recovery/00n/a00.00%0.00%0.0
/guides/hermes-parcel-scam-text-uk/121-95.2%00.00%0.00%73.0
/guides/evri-delivery-scam-guide/03-100.0%00.00%0.00%0.0

Consolidation baseline

Redirect source and target URLs are combined so migration between them cannot be mistaken for a visibility gain or loss.

Source + target clusterImpr. currentImpr. previousClicks currentClicks previousCTR currentCTR previous
/guides/hermes-parcel-scam-text-uk/
+ /guides/evri-delivery-scam-guide/
124000.00%0.00%

Download the data

Method

  1. Bing figures are retained from the dashboard's 30-day overview, cited-pages and grounding-query CSV exports.
  2. Google figures use final Search Console web-search data for the latest complete 28-day window, ending two days before the snapshot date.
  3. The published tables retain the top 25 Bing cited pages and sampled grounding queries; raw exports are archived internally.
  4. No user-submitted messages, personal data or checker input are collected or included.
  5. Counts can be revised by the source platforms; each monthly release is an immutable dated snapshot.

Limitations

  • Bing says grounding queries represent a sample of overall citation activity.
  • Bing citation counts do not show placement, importance, answer ranking, traffic or endorsement.
  • Search Console omits anonymized queries and can show different totals under different aggregation dimensions.
  • Changes after an editorial release can correlate with, but do not by themselves prove, an effect from that release.
  • This is a visibility dataset for one publication, not a national fraud-incidence dataset.

Read the full recurring measurement method.