{
  "schema_version": 1,
  "slug": "uk-scam-search-ai-trends-2026-07",
  "title": "UK Scam Guidance Visibility Report — July 2026",
  "published": "2026-07-18",
  "summary": "An original monthly snapshot of how UK scam guidance is discovered in Google Search and cited across Microsoft Copilot, Bing AI answers and selected partners.",
  "scope_note": "This dataset measures visibility for beatthescam.com. It does not estimate how many scams occurred, how much money was lost, or population-level search demand.",
  "bing_ai": {
    "source": "Bing Webmaster Tools AI Performance CSV exports",
    "start_date": "2026-06-18",
    "end_date": "2026-07-16",
    "days_returned": 29,
    "total_citations": 11481,
    "average_cited_pages": 52.9,
    "cited_page_count": 97,
    "grounding_query_sample_count": 118,
    "daily": [
      {
        "date": "2026-06-18",
        "citations": 103,
        "cited_pages": 30
      },
      {
        "date": "2026-06-19",
        "citations": 147,
        "cited_pages": 28
      },
      {
        "date": "2026-06-20",
        "citations": 77,
        "cited_pages": 15
      },
      {
        "date": "2026-06-21",
        "citations": 153,
        "cited_pages": 25
      },
      {
        "date": "2026-06-22",
        "citations": 272,
        "cited_pages": 39
      },
      {
        "date": "2026-06-23",
        "citations": 269,
        "cited_pages": 40
      },
      {
        "date": "2026-06-24",
        "citations": 244,
        "cited_pages": 45
      },
      {
        "date": "2026-06-25",
        "citations": 231,
        "cited_pages": 38
      },
      {
        "date": "2026-06-26",
        "citations": 268,
        "cited_pages": 56
      },
      {
        "date": "2026-06-27",
        "citations": 235,
        "cited_pages": 47
      },
      {
        "date": "2026-06-28",
        "citations": 212,
        "cited_pages": 34
      },
      {
        "date": "2026-06-29",
        "citations": 427,
        "cited_pages": 56
      },
      {
        "date": "2026-06-30",
        "citations": 474,
        "cited_pages": 60
      },
      {
        "date": "2026-07-01",
        "citations": 415,
        "cited_pages": 58
      },
      {
        "date": "2026-07-02",
        "citations": 307,
        "cited_pages": 61
      },
      {
        "date": "2026-07-03",
        "citations": 261,
        "cited_pages": 55
      },
      {
        "date": "2026-07-04",
        "citations": 312,
        "cited_pages": 47
      },
      {
        "date": "2026-07-05",
        "citations": 389,
        "cited_pages": 41
      },
      {
        "date": "2026-07-06",
        "citations": 693,
        "cited_pages": 58
      },
      {
        "date": "2026-07-07",
        "citations": 684,
        "cited_pages": 62
      },
      {
        "date": "2026-07-08",
        "citations": 747,
        "cited_pages": 68
      },
      {
        "date": "2026-07-09",
        "citations": 594,
        "cited_pages": 77
      },
      {
        "date": "2026-07-10",
        "citations": 545,
        "cited_pages": 73
      },
      {
        "date": "2026-07-11",
        "citations": 357,
        "cited_pages": 63
      },
      {
        "date": "2026-07-12",
        "citations": 370,
        "cited_pages": 59
      },
      {
        "date": "2026-07-13",
        "citations": 592,
        "cited_pages": 74
      },
      {
        "date": "2026-07-14",
        "citations": 656,
        "cited_pages": 70
      },
      {
        "date": "2026-07-15",
        "citations": 591,
        "cited_pages": 68
      },
      {
        "date": "2026-07-16",
        "citations": 856,
        "cited_pages": 87
      }
    ],
    "top_pages": [
      {
        "page": "https://beatthescam.com/guides/tv-licence-email-scam-uk/",
        "citations": 1979
      },
      {
        "page": "https://beatthescam.com/guides/tv-licence-scam-letter-uk/",
        "citations": 942
      },
      {
        "page": "https://beatthescam.com/guides/indeed-job-scam-uk/",
        "citations": 447
      },
      {
        "page": "https://beatthescam.com/guides/bt-broadband-scam-calls-uk/",
        "citations": 432
      },
      {
        "page": "https://beatthescam.com/guides/santander-email-scam-uk/",
        "citations": 355
      },
      {
        "page": "https://beatthescam.com/guides/natwest-fraud-text-message-scam-uk/",
        "citations": 353
      },
      {
        "page": "https://beatthescam.com/guides/airport-transfer-taxi-scam-uk/",
        "citations": 315
      },
      {
        "page": "https://beatthescam.com/guides/work-from-home-scam-uk/",
        "citations": 311
      },
      {
        "page": "https://beatthescam.com/guides/viagogo-scam-uk/",
        "citations": 308
      },
      {
        "page": "https://beatthescam.com/guides/evri-delivery-scam-guide/",
        "citations": 283
      },
      {
        "page": "https://beatthescam.com/guides/is-temu-a-scam-uk/",
        "citations": 242
      },
      {
        "page": "https://beatthescam.com/guides/virgin-media-scam-call-uk/",
        "citations": 242
      },
      {
        "page": "https://beatthescam.com/guides/nationwide-scam-text-uk/",
        "citations": 181
      },
      {
        "page": "https://beatthescam.com/guides/revolut-scam-uk/",
        "citations": 118
      },
      {
        "page": "https://beatthescam.com/guides/barclays-bank-text-scam-uk/",
        "citations": 116
      },
      {
        "page": "https://beatthescam.com/guides/vinted-scam-warning-uk/",
        "citations": 114
      },
      {
        "page": "https://beatthescam.com/guides/recruitment-agency-scam-uk/",
        "citations": 113
      },
      {
        "page": "https://beatthescam.com/guides/stubhub-ticket-scam-uk/",
        "citations": 108
      },
      {
        "page": "https://beatthescam.com/guides/dvla-email-scam-car-tax/",
        "citations": 104
      },
      {
        "page": "https://beatthescam.com/guides/smart-meter-scam-call-uk/",
        "citations": 100
      },
      {
        "page": "https://beatthescam.com/guides/remote-work-scam-uk-2026/",
        "citations": 98
      },
      {
        "page": "https://beatthescam.com/guides/isp-impersonation-scam-bt-sky-virgin-media/",
        "citations": 97
      },
      {
        "page": "https://beatthescam.com/guides/nhs-appointment-scam-text-uk/",
        "citations": 93
      },
      {
        "page": "https://beatthescam.com/guides/british-gas-scam-call-uk/",
        "citations": 87
      },
      {
        "page": "https://beatthescam.com/guides/apple-pay-scam-uk/",
        "citations": 87
      }
    ],
    "top_grounding_queries": [
      {
        "grounding_query": "tv licence scam email reporting",
        "intent": "Informational",
        "topic": "Security",
        "citations": 413,
        "citation_share": "47.31%"
      },
      {
        "grounding_query": "tv licence scam",
        "intent": "Informational",
        "topic": "Security",
        "citations": 311,
        "citation_share": "28.72%"
      },
      {
        "grounding_query": "how to spot work from home scams uk",
        "intent": "Learn and Solve",
        "topic": "Security",
        "citations": 132,
        "citation_share": "36.67%"
      },
      {
        "grounding_query": "santander scam email",
        "intent": "Informational",
        "topic": "Security",
        "citations": 132,
        "citation_share": "40.00%"
      },
      {
        "grounding_query": "tv licensing scam email",
        "intent": "Informational",
        "topic": "Security",
        "citations": 132,
        "citation_share": "56.90%"
      },
      {
        "grounding_query": "bt scam calls",
        "intent": "Informational",
        "topic": "Security",
        "citations": 126,
        "citation_share": "24.51%"
      },
      {
        "grounding_query": "is viagogo safe to buy tickets",
        "intent": "Research",
        "topic": "Security",
        "citations": 118,
        "citation_share": "7.83%"
      },
      {
        "grounding_query": "tv licence scams uk",
        "intent": "Informational",
        "topic": "Security",
        "citations": 117,
        "citation_share": "38.11%"
      },
      {
        "grounding_query": "tv licensing scam emails uk",
        "intent": "Informational",
        "topic": "Security",
        "citations": 106,
        "citation_share": "48.62%"
      },
      {
        "grounding_query": "tv licence email address uk",
        "intent": "Informational",
        "topic": "Government Services & Benefits",
        "citations": 102,
        "citation_share": "49.51%"
      },
      {
        "grounding_query": "nationwide fraud",
        "intent": "Informational",
        "topic": "Security",
        "citations": 102,
        "citation_share": "19.65%"
      },
      {
        "grounding_query": "tvlicensing co uk renew",
        "intent": "Commercial",
        "topic": "Security",
        "citations": 96,
        "citation_share": "15.58%"
      },
      {
        "grounding_query": "tv licensing phishing email reporting",
        "intent": "Learn and Solve",
        "topic": "Security Audits & Best Practices",
        "citations": 87,
        "citation_share": "45.55%"
      },
      {
        "grounding_query": "Indeed job platform scams",
        "intent": "Informational",
        "topic": "Employment",
        "citations": 86,
        "citation_share": "11.65%"
      },
      {
        "grounding_query": "tv licensing scam",
        "intent": "Informational",
        "topic": "Security",
        "citations": 85,
        "citation_share": "24.43%"
      },
      {
        "grounding_query": "tv licence scams",
        "intent": "Informational",
        "topic": "Security",
        "citations": 77,
        "citation_share": "39.29%"
      },
      {
        "grounding_query": "tv licence renewal scam",
        "intent": "Informational",
        "topic": "Security",
        "citations": 68,
        "citation_share": "27.53%"
      },
      {
        "grounding_query": "Indeed pricing scam",
        "intent": "Research",
        "topic": "Security",
        "citations": 66,
        "citation_share": "9.35%"
      },
      {
        "grounding_query": "warning signs scam job postings Indeed",
        "intent": "Learn and Solve",
        "topic": "Employment",
        "citations": 64,
        "citation_share": "11.45%"
      },
      {
        "grounding_query": "virgin media telephone call scam",
        "intent": "Research",
        "topic": "Security",
        "citations": 63,
        "citation_share": "29.03%"
      },
      {
        "grounding_query": "scammers list",
        "intent": "Informational",
        "topic": "Online Safety & Cybersecurity",
        "citations": 62,
        "citation_share": "9.61%"
      },
      {
        "grounding_query": "how to avoid scams when looking for work from home jobs in uk",
        "intent": "Learn and Solve",
        "topic": "Remote & Hybrid Work",
        "citations": 55,
        "citation_share": "14.71%"
      },
      {
        "grounding_query": "santander phishing email address",
        "intent": "Informational",
        "topic": "Security Audits & Best Practices",
        "citations": 49,
        "citation_share": "31.82%"
      },
      {
        "grounding_query": "viagogo is a scam",
        "intent": "Research",
        "topic": "Security",
        "citations": 49,
        "citation_share": "31.82%"
      },
      {
        "grounding_query": "red flags online pharmacy counterfeit medicines",
        "intent": "Research",
        "topic": "Health",
        "citations": 47,
        "citation_share": "21.17%"
      }
    ]
  },
  "google_search": {
    "source": "Google Search Console Search Analytics API, final web-search data",
    "start_date": "2026-06-19",
    "end_date": "2026-07-16",
    "clicks": 3,
    "impressions": 549,
    "ctr": 0.00546448087431694,
    "average_position": 50.68852459016394,
    "previous_period": {
      "start_date": "2026-05-22",
      "end_date": "2026-06-18",
      "clicks": 3,
      "impressions": 555,
      "ctr": 0.005405405405405406,
      "average_position": 36.5045045045045
    },
    "focus_pages": {
      "https://beatthescam.com/guides/dpd-delivery-scam-text/": {
        "clicks": 0,
        "impressions": 45,
        "ctr": 0,
        "position": 49.84444444444444
      },
      "https://beatthescam.com/guides/bank-text-codes-not-arriving/": {
        "clicks": 0,
        "impressions": 6,
        "ctr": 0,
        "position": 16.833333333333336
      },
      "https://beatthescam.com/guides/halifax-bank-scam-text-uk/": {
        "clicks": 0,
        "impressions": 41,
        "ctr": 0,
        "position": 63.1219512195122
      },
      "https://beatthescam.com/guides/nhs-appointment-scam-text-uk/": {
        "clicks": 0,
        "impressions": 30,
        "ctr": 0,
        "position": 10.866666666666667
      },
      "https://beatthescam.com/guides/dvla-vehicle-tax-text-scam/": {
        "clicks": 0,
        "impressions": 1,
        "ctr": 0,
        "position": 31
      },
      "https://beatthescam.com/recovery/": {
        "clicks": 0,
        "impressions": 0,
        "ctr": 0,
        "position": 0
      },
      "https://beatthescam.com/guides/hermes-parcel-scam-text-uk/": {
        "clicks": 0,
        "impressions": 1,
        "ctr": 0,
        "position": 73
      },
      "https://beatthescam.com/guides/evri-delivery-scam-guide/": {
        "clicks": 0,
        "impressions": 0,
        "ctr": 0,
        "position": 0
      }
    },
    "focus_pages_previous": {
      "https://beatthescam.com/guides/dpd-delivery-scam-text/": {
        "clicks": 0,
        "impressions": 8,
        "ctr": 0,
        "position": 60.625
      },
      "https://beatthescam.com/guides/bank-text-codes-not-arriving/": {
        "clicks": 0,
        "impressions": 9,
        "ctr": 0,
        "position": 9.222222222222221
      },
      "https://beatthescam.com/guides/halifax-bank-scam-text-uk/": {
        "clicks": 0,
        "impressions": 15,
        "ctr": 0,
        "position": 59.13333333333333
      },
      "https://beatthescam.com/guides/nhs-appointment-scam-text-uk/": {
        "clicks": 1,
        "impressions": 35,
        "ctr": 0.02857142857142857,
        "position": 11.028571428571428
      },
      "https://beatthescam.com/guides/dvla-vehicle-tax-text-scam/": {
        "clicks": 0,
        "impressions": 2,
        "ctr": 0,
        "position": 33
      },
      "https://beatthescam.com/recovery/": {
        "clicks": 0,
        "impressions": 0,
        "ctr": 0,
        "position": 0
      },
      "https://beatthescam.com/guides/hermes-parcel-scam-text-uk/": {
        "clicks": 0,
        "impressions": 21,
        "ctr": 0,
        "position": 61.95238095238095
      },
      "https://beatthescam.com/guides/evri-delivery-scam-guide/": {
        "clicks": 0,
        "impressions": 3,
        "ctr": 0,
        "position": 11
      }
    },
    "consolidations": [
      {
        "from": "https://beatthescam.com/guides/hermes-parcel-scam-text-uk/",
        "to": "https://beatthescam.com/guides/evri-delivery-scam-guide/",
        "combined_current": {
          "clicks": 0.0,
          "impressions": 1.0,
          "ctr": 0.0,
          "position": 73.0
        },
        "combined_previous": {
          "clicks": 0.0,
          "impressions": 24.0,
          "ctr": 0.0,
          "position": 55.583333333333336
        }
      }
    ]
  },
  "method": [
    "Bing figures are retained from the dashboard's 30-day overview, cited-pages and grounding-query CSV exports.",
    "Google figures use final Search Console web-search data for the latest complete 28-day window, ending two days before the snapshot date.",
    "The published tables retain the top 25 Bing cited pages and sampled grounding queries; raw exports are archived internally.",
    "No user-submitted messages, personal data or checker input are collected or included.",
    "Counts can be revised by the source platforms; each monthly release is an immutable dated snapshot."
  ],
  "limitations": [
    "Bing says grounding queries represent a sample of overall citation activity.",
    "Bing citation counts do not show placement, importance, answer ranking, traffic or endorsement.",
    "Search Console omits anonymized queries and can show different totals under different aggregation dimensions.",
    "Changes after an editorial release can correlate with, but do not by themselves prove, an effect from that release.",
    "This is a visibility dataset for one publication, not a national fraud-incidence dataset."
  ]
}