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Home / Guides / Website Scams / Fake UGG Website UK: How to Spot Counterfeit Boots and Protect Your Money
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Fake UGG Website UK: How to Spot Counterfeit Boots and Protect Your Money

A convincing design, padlock and UGG logo do not prove that an online shop is genuine. Check the address and seller before paying.

· · · 5 min read

Quick answer: A padlock, UGG logo and copied product photos do not prove a shop is genuine — the official UK store is ugg.com/uk, so check the full domain before paying. If you have already paid, contact your bank or card provider straight away, and report the site to the NCSC.
Key rule: verify through an official route you opened yourself, not the link, number, app, or payment details supplied by the suspicious message.
On this page
  1. What fake UGG websites do
  2. Red flags to check
  3. How to verify a seller before buying
  4. What to do if you have already paid
  5. How to report it in the UK

What fake UGG websites do

Counterfeiters use websites and marketplace listings to make fake products look genuine. UGG says counterfeit sellers may copy its product photographs and website layouts, use unusually low prices and either send an inferior imitation or take payment and personal information without sending a product. UGG also says it actively works to remove counterfeit websites and marketplace listings.

Not every unfamiliar seller is necessarily fraudulent, and a low price alone does not prove that an item is fake. Treat several warning signs together as a reason to stop and verify the seller.

Red flags to check

  • The web address is not what you expected. UGG's official UK shop is at ugg.com/uk/. Look for misspellings, added words, unexpected characters or a different registrable domain.
  • The domain itself uses UGG or a product name. UGG warns that a seller outside its own sites or authorised retailers whose domain includes “UGG”, a variation of it or a style name is likely to be selling counterfeits.
  • The price is implausibly low. UGG identifies deep discounts as a common lure, but it does not publish a percentage at which an offer becomes fraudulent. Compare the exact style with UGG and established retailers.
  • The seller information is weak. Missing or inconsistent contact details, policies, warranties or legal terms are warning signs.
  • The site is badly assembled. Spelling errors, broken pages and inconsistent formatting can be clues, although a polished site can still be fake.
  • The payment request is risky. Be especially cautious if a seller insists on bank transfer, cryptocurrency or another payment method with fewer purchase protections.
  • Reviews exist only on the seller's site. Look at more than one independent source. Reviews and trust badges can be copied or manipulated.

An HTTPS connection or padlock only means that data is encrypted between your browser and that site. It does not establish that the seller is honest.

How to verify a seller before buying

Go to UGG's official UK website at https://www.ugg.com/uk/ by typing the address yourself or using a saved bookmark. UGG says the safest options are UGG.com, an UGG shop, or a reputable and trusted retailer; its official site includes a store locator for authorised shops.

If buying elsewhere:

1. Check the complete domain, not just the page logo or search-result title. 2. Search for the retailer independently and compare its address, contact details and returns policy across reliable sources. 3. Compare the exact product and price with UGG's listing. 4. Use a card or a recognised payment service that offers a dispute process. Do not pay by bank transfer merely because the seller claims it is required. 5. Keep the product page, seller details, order confirmation and payment record.

Product photographs and packaging are not conclusive because counterfeiters copy genuine material and UGG changes labels, boxes and product details over time. UGG specifically notes that some genuine newer products may not carry the registered-trade-mark symbol.

What to do if you have already paid

Contact your bank, card issuer or payment provider immediately using contact details from its official app, website or the back of your card. Explain whether the payment was authorised by you, whether goods arrived and whether they appear counterfeit.

  • Debit or credit card: ask what dispute or chargeback process applies. Chargeback is a card-scheme process, not a guaranteed refund. A qualifying direct credit-card purchase with a cash price over £100 and up to £30,000 may also be covered by section 75 of the Consumer Credit Act; the rules can differ where an intermediary was used.
  • UK bank transfer: ask the bank to treat it as a possible authorised push payment scam. Mandatory reimbursement protections cover many eligible Faster Payments and CHAPS scam payments made on or after 7 October 2024, subject to scope, limits and exceptions. A simple consumer dispute with a genuine trader is treated differently.
  • Marketplace or payment service: open a case through its official buyer-protection or dispute channel immediately.

Save screenshots, the URL, order details, messages and transaction records. If an item arrives, photograph the product and packaging and follow your bank's, marketplace's or Trading Standards adviser’s instructions. Do not return it to an unverified address or pay an extra “release”, “customs” or refund fee without independently checking the request.

If you reused a password on the site, change it everywhere it was used and enable two-step verification. If you entered card details, follow your bank's advice about replacing the card and checking transactions.

How to report it in the UK

  • Report a suspicious website through the NCSC scam website reporting service at https://www.ncsc.gov.uk/section/about-this-website/report-scam-website.
  • Forward a suspicious email to report@phishing.gov.uk.
  • You can forward a suspicious SMS text to 7726 free of charge. For RCS, iMessage and app messages, use the relevant built-in reporting tool.
  • If money or information was stolen, report it to Report Fraud at https://www.reportfraud.police.uk/ or call 0300 123 2040 in England, Wales or Northern Ireland. In Scotland, report fraud to Police Scotland on 101.
  • For consumer advice, use the service for your nation: Citizens Advice in England and Wales on 0808 223 1133, Advice Direct Scotland in Scotland on 0808 800 9060, or Consumerline in Northern Ireland on 0300 123 6262.
  • Notify UGG through the contact options on ugg.com; do not use contact details supplied by the suspect seller.

Frequently asked questions

Is ugg.com/uk/ the official UK UGG website?

Yes. The current official UK storefront is https://www.ugg.com/uk/. Check the registrable domain is exactly ugg.com.

Does a padlock mean an UGG seller is genuine?

No. It means the connection is encrypted. Scam sites can use HTTPS too.

Does a very large discount prove the boots are fake?

No single percentage proves fraud. UGG says unusually low prices are a warning sign, so verify the seller and compare the exact product before paying.

Can I get my money back?

Possibly, depending on the payment method and facts. Contact the provider promptly and ask about chargeback, section 75, APP-scam reimbursement or the marketplace's buyer protection. None should be described as an automatic refund.

Where should I report a fake shop?

Report the URL to the NCSC. If you lost money, use Report Fraud in England, Wales or Northern Ireland, or Police Scotland on 101 in Scotland. You can also notify UGG.

Sources checked

Think you’ve spotted a scam? Use the AI scam checker for an automated second opinion, or report it to Report Fraud for England, Wales and Northern Ireland, or Police Scotland on 101 for Scotland.

Reporting routes in this guide are checked against our verified canon of official UK sources — Report Fraud for England, Wales and Northern Ireland, or Police Scotland on 101 for Scotland, the National Cyber Security Centre, and the consumer service for each nation — by an automated accuracy gate before publication. Editorially updated by , Founder & Editor, on 2026-07-30. Read about how Beat the Scam writes guides.

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